Dining and Destination: Let the customers speak
Sep 20, 2022
VALIDATED…AND VYING: The name plays on a process tech start-ups use, which Validation Ale modified to decide what should be on tap. New beers, called “vying,” are pitted against previously Validated beers. Outsell the incumbent, and they take over as “Validated.” New beers are developed in-house and through recipe submissions from home or pro brewers.
Full Digital Edition – page 47
*Photo credit: SB Dining and Destination
