SB Independent: Team Powers Validation Ale in Santa Barbara

By George Yatchisin
Wed Sep 07, 2022 | 1:54pm

“Coming into an industry with no experience, we have to question the status quo.”

That questioning began with the concept behind the beers they make — each beer in a category such as light/hoppy/not hoppy/dark is either validated or vying. If a vying recipe knocks off a validated one by selling more pints, the latter beer is off the list. “We are putting the power back into the customer’s hands,” Briana points out. “Humans love competing, and it gamifies the experience.”

Of course, that means the tasty Imperial Lager you had one visit might be gone the next.Full Article